Design Masterbook
A living collection of design systems, visual frameworks, brand guidelines, and UI patterns with a curriculum-based roadmap for Design beginners — my personal design philosophy in document form.
View Project →I craft data-driven campaigns and brand identities that turn audiences into loyal customers — from strategy to scroll-stopping creatives.
🟢 Open to full-time roles · Onsite: Kolkata, India · Remote: Worldwide
MY JOURNEY
A non-linear path driven by curiosity, creativity, and a passion for growth.
Built a strong foundation in analytical thinking, systems design, and technical problem-solving. Engineering gave me the frameworks to understand complex problems — a mindset I carry into every marketing & design challenge.
Deepened research methodology, design thinking, statistical analysis, and data-driven thinking. This phase taught me to question assumptions and validate every strategy with evidence before execution.
Drove B2B growth strategies and managed client pipelines. This role bridged my engineering background with commercial growth — sparking my passion for brand communication.
Medito is a global non-profit providing free mental health resources. I managed their organic social media strategy, designed creative content, wrote long-form content, grew community engagement, and maintained a brand voice rooted in empathy and purpose-led storytelling.
My most comprehensive role yet. Leading Meta and Google Ads campaigns, managing multi-client performance portfolios, overseeing creative production pipelines, and building measurement frameworks. Certified by Meta and Google during this tenure.
Seeking a high-impact role in performance marketing, brand strategy coupled with creative design at a forward-thinking company. Ready to bring data, design, and storytelling together at scale.
Let's Talk →SELECTED WORK
A curated selection of brand, design, and performance marketing work.
A living collection of design systems, visual frameworks, brand guidelines, and UI patterns with a curriculum-based roadmap for Design beginners — my personal design philosophy in document form.
View Project →A curated podcast intelligence hub built on Instagram for smart podcast discovery and summarization. Synthesizing long-form podcast knowledge into visual mind-maps, actionable takeaways, and key lessons.
View Project →Complete brand identity and digital marketing strategy for a blockchain startup — logo, landing page website, social media visual system, campaign creatives, and brand guidelines.
View Project →Meta and Google ad creatives, social media content, and campaign assets for clients across diverse industries.
View Project →Want to see the full story behind each project?
SKILLS & TOOLS
CREDENTIALS
Recognized by the platforms that matter most.





Meta

Meta
Whether you're scaling a performance campaign, launching a brand, or looking for a creative partner — I'm ready to bring strategy and design to your next big idea.